If you would like to read more about TREE AID's supporter promise you can find it here:
In order for us to provide our services to you, including (but not limited to) information, updating and bulletin services (the “Services”), TREE AID may ask you to provide us with certain personal information.
Such personal information will be collected and processed by TREE AID or our agents to send you further information we believe you will be interested in. If you indicate to us that you would prefer not to receive such information we will always respect your wishes.
TREE AID will never intentionally misuse or allow others to misuse any personal data it collects or holds and will take action to ensure your data is held securely.
TREE AID does not pass personal contact details to any other organisation.
If you object to the use of your personal information in any of the ways mentioned here then please email us at email@example.com.
You have the right to ask us for a copy of the personal information we hold on you (for which we may charge a small fee), and to correct any inaccuracies in that information.
TREE AID is a member of the Fundraising Standards Board and are required to adhere to the Code of Fundraising Practice and the Fundraising Promise. The Code requires charities to follow legal guidelines and be open, honest and respectful in its communications at all times.
For further information, please visit:
Institute of Fundraising
Like other websites, treeaid.org.uk uses 'cookies' that enable it to operate and to provide an understanding of how the website is being used, and to support our digital marketing and fundraising activity.
What are cookies?
Cookies are small text files that are stored on your browser. They allow information about your visit to be recorded, and enable websites to recognise a user (anonymously) based on the information stored in the cookie.
What information is collected and how do cookies work?
No personal information is collected in the cookies we use, so this information is anonymous, and cookies don't harm your computer. A cookie will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie, and a value, usually a randomly generated unique number.
If you'd like to learn more about cookies and how they operate, a good site to visit is aboutcookies.org.
Types of cookie
Session cookies, which are temporary cookies stored in the cookie file of your browser until you leave the site, when they are automatically deleted. We cannot identify you from this type of cookie.
They allow us to maintain information as you click between different pages of our site. For example, this stops you from having to repeatedly login in while using the site in a single session.
Persistent cookies, which remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie). These can be used to:
- Store any site preferences
- Compile ananymous, aggregated statistics, through Google Analytics, that allow us to understand how you are using our site and to help us improve the structure of our website. We cannot identify you personally in this way.
Google Analytics cookies, collecting data that enables us to evaluate the effectiveness of our campaigns. Google also uses their cookies to collect anonymised data about user browsing habit.
You have the ability to accept or decline cookies by modifying the settings in your internet browser. However, you may not be able to use all the interactive features of our site if cookies are disabled.
The TREE AID website uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate your use of the website and compile reports for us on activity on the site. Google analytics data is anonymous, meaning that neither Google nor TREE AID can personally identify the identity of a particular TREE AID website user.
Google stores the information collected by the cookie on servers in the United States of America. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. By using the TREE AID website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
What happens if cookies are blocked?
You are free to choose to block the cookies on our website and on other websites that you use. If you block cookies, this would prevent us from using cookies to store information about your visit to our site.
Blocking cookies can have an impact on the functionality and operation of the TREE AID website. Additionally, if we're unable to measure how the website is being used by our supporters and visitors, it makes it much harder to improve the way the site works – an essential part of operating a website today.
Digital fundraising is increasingly important for us as a way to find new supporters to fund our work, so if we're unable to measure the effectiveness of our digital fundraising activity then our ability to use this increasingly important channel would be affected.
Your use of the site and how to control cookies
Your browser's Help function should also show you how to do this.
The Information We Receive and How We Use It
- AddThis Tools
Publisher Data may consist of the following:
- Internet Protocol address, Mobile Ad ID (MAID), browser type, browser language, type of operating system, the date and time the Publisher End User visited the Publisher Site, and behavior on the Publisher Site, such as how long the Publisher End User visited the Publisher Site;
- The web search the Publisher End User used to locate and navigate to the Publisher Site;
- Information regarding how often a Publisher End User uses the AddThis Tools; and
- Geo-location data derived from a Publisher End User’s Internet Protocol address.
Publishers license us Publisher Data so that we can build Segments and Profiles for ad delivery and reporting purposes. “Profiles” are unique sets of information about a computer or device, or a set of multiple computers or devices sharing common attributes. “Segments” are a group of Profiles that share a common behavior or preference (e.g., travel enthusiast, sports fan). Publishers also license us Publisher Data so that we can use Publisher Data for detecting, preventing, and addressing fraud or technical issues, research and development purposes, internal operational purposes, and to create aggregate statistics for market research or analytics services.
We also use Publisher Data to customize the AddThis Tools to the Publisher End User’s usage patterns. For example, when a Publisher End User shares Publisher Content on a Publisher Site to Facebook, AddThis places the Facebook icon at the top of the Publisher End User’s AddThis Tools menu.
AddThis may also provide integrations with a Publisher’s email service provider to allow the Publisher to collect Publisher End Users’ emails on behalf of the Publisher. The emails collected on behalf of the Publisher are excluded from the definition of “Publisher Data” and these emails are not retained or used by AddThis to provide interest-based advertising or to provide AddThis marketing.
It is common for a Publisher End User to use multiple browsers on a single device, or use various devices (such as desktops, smartphones, and tablets), to access Publisher Content on the Internet. This can result in a Publisher End User having multiple Profiles across various browsers or devices used by the Publisher End User. AddThis may use cross-device technology that is designed to enable AddThis, Publishers and other AddThis partners to connect these Profiles. Publisher End Users may opt out of AddThis’ use of cross-device technology as described below in the “Opting Out” section.
When a Publisher End User visits a Publisher Site, we collect Publisher Data via Cookies and Pixels. The AddThis Tools also incorporate Cookies and Pixels from our third party partners to enable the synchronization of internal unique identifiers between AddThis and our third party partners to facilitate online behavioral advertising. For a list of those third party partners, please click here. The “Opt-Out” button available at the top of this page will opt the Publisher End User out of data collection by these third party partners. Please see the “Opting Out of Online Advertising facilitated by the AddThis Tools” section below for more information.
Following is a description of the types of Cookies used by the AddThis Tools on Publisher Sites:
- Analytics Cookies - When a Publisher End User visits a Publisher Site that has AddThis Tools enabled, AddThis places an analytics Cookie on the Publisher End User’s device that helps AddThis provide insights to the Publisher on Publisher End Users’ activities on a Publisher Site, including how frequently a Publisher End User’s device has visited or how the Publisher End User’s device has interacted with the Publisher Site
- Market Research Cookies - When a Publisher End User visits a Publisher Site that has the AddThis Tools enabled, AddThis may also place a market research Cookie on the Publisher End User’s device, or enable one of AddThis’ partners to place such a Cookie. Market research Cookies are similar to analytics Cookies in that they count how frequently a Publisher End User has visited a Publisher Site, but these Cookies also enable market research companies to evaluate the success of particular marketing programs by collecting aggregate data across multiple websites.
- Targeted Advertising Cookies – When Publisher End User visits a Publisher Site that has AddThis Tools enabled, AddThis also places a targeted advertising Cookie on the Publisher End User’s device that helps AddThis deliver or enable the delivery of advertising that is customized to the Publisher End User’s interests and to keep track of how many ads Publisher End Users have seen.
When a Publisher End User visits a Publisher Site, the Publisher End User may opt to share the Publisher Content by email using the AddThis Tools. The Publisher, via the AddThis Tools, will use the email address to send one email. The Publisher will not receive the email address and AddThis will delete the email address upon completion of the task. To opt out of emails sent by Publisher End Users using AddThis Tools, please click here.