Privacy and cookies policy

TREE AID takes its responsibilities regarding the confidentiality of your personal information very seriously. Our Privacy Policy is set out below. If you use any of the services we provide, you will be deemed to have consented to the collection and use of the personal information you submit to us in the ways described below. Therefore, please read this Policy with care and if you have any questions or comments, email us at

In order for us to provide our services to you, including (but not limited to) information, updating and bulletin services (the “Services”), TREE AID may ask you to provide us with certain personal information.

Such personal information will be collected and processed by TREE AID or our agents to send you further information we believe you will be interested in. If you indicate to us that you would prefer not to receive such information we will always respect your wishes.

TREE AID will never intentionally misuse or allow others to misuse any personal data it collects or holds and will take action to ensure your data is held securely.

TREE AID does not sell personal contact details to any other organisation and will not do so in future without asking you for a specific opt-in.

If you object to the use of your personal information in any of the ways mentioned here then please email us at

You have the right to ask us for a copy of the personal information we hold on you (for which we may charge a small fee), and to correct any inaccuracies in that information.

TREE AID is a member of the Fundraising Standards Board and are required to adhere to the Code of Fundraising Practice and the Fundraising Promise. The Code requires charities to follow legal guidelines and be open, honest and respectful in its communications at all times.

For further information, please visit:

Institute of Fundraising

Fundraising Standards Board

Use of cookies on the TREE AID website

Like other websites, uses ‘cookies’ that enable it to operate and to provide an understanding of how the website is being used, and to support our digital marketing and fundraising activity.

What are cookies?

Cookies are small text files that are stored on your browser. They allow information about your visit to be recorded, and enable websites to recognise a user (anonymously) based on the information stored in the cookie.

What information is collected and how do cookies work?

No personal information is collected in the cookies we use, so this information is anonymous, and cookies don’t harm your computer.  A cookie will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a value, usually a randomly generated unique number.

If you’d like to learn more about cookies and how they operate, a good site to visit is

Types of cookie

Session cookies, which are temporary cookies stored in the cookie file of your browser until you leave the site, when they are automatically deleted. We cannot identify you from this type of cookie.

They allow us to maintain information as you click between different pages of our site. For example, this stops you from having to repeatedly login in while using the site in a single session.

Persistent cookies, which remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie). These can be used to:

  • Store any site preferences
  • Compile ananymous, aggregated statistics, through Google Analytics, that allow us to understand how you are using our site and to help us improve the structure of our website. We cannot identify you personally in this way.

Google Analytics cookies, collecting data that enables us to evaluate the effectiveness of our campaigns. Google also uses their cookies to collect anonymised data about user browsing habit.

Disabling/Enabling cookies

You have the ability to accept or decline cookies by modifying the settings in your internet browser. However, you may not be able to use all the interactive features of our site if cookies are disabled.

The TREE AID website uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate your use of the website and compile reports for us on activity on the site. Google analytics data is anonymous, meaning that neither Google nor TREE AID can personally identify the identity of a particular TREE AID website user. 

Google stores the information collected by the cookie on servers in the United States of America. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.  By using the TREE AID website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

What happens if cookies are blocked?

You are free to choose to block the cookies on our website and on other websites that you use. If you block cookies, this would prevent us from using cookies to store information about your visit to our site.

Blocking cookies can have an impact on the functionality and operation of the TREE AID website. Additionally, if we’re unable to measure how the website is being used by our supporters and visitors, it makes it much harder to improve the way the site works – an essential part of operating a website today.

Digital fundraising is increasingly important for us as a way to find new supporters to fund our work, so if we’re unable to measure the effectiveness of our digital fundraising activity then our ability to use this increasingly important channel would be affected.

Your use of the site and how to control cookies

If you’re not happy with the way we use cookies, then you should not use the site, or you should refer to a resource such as in order to either delete any cookies or to change your browser settings so that you block cookies.

Your browser’s Help function should also show you how to do this.